Semrush is priced as a tiered monthly or annual subscription, and the real cost comes from the tier, the add-ons and how many users and projects you need.
Semrush is a leading SEO and digital-marketing platform used widely by UK agencies, in-house teams and freelancers. Its pricing is classic tiered SaaS: a few core plans that scale by projects, tracked keywords and reporting limits, with paid add-ons and extra user seats layered on top. The headline plan price is only part of the picture, so it pays to map your needs to the right tier before subscribing. Prices are typically set in US dollars, so the pound cost varies with the exchange rate.
| What you're buying | Typical price | How Semrush compares |
|---|---|---|
| Entry plan (freelancers / small sites) | Lower tier, billed monthly or annually | Covers core SEO tools with capped projects and tracked keywords; cheapest if limits fit your needs. |
| Mid plan (SMEs / growing teams) | Mid tier, the common business choice | More projects, keywords and historical data; the step most users settle on. |
| Top plan (agencies / large sites) | Highest standard tier | Largest limits and reporting; worth it only if you genuinely use the extra capacity. |
| Annual billing | Discount versus paying monthly | Committing yearly typically saves over month-to-month for steady, ongoing use. |
| Add-ons (e.g. local, agency, extra users) | Each charged on top of the base plan | Add-ons and additional seats can quietly exceed the base subscription cost. |
| Free trial / limited free account | Trial access and capped free features | Useful for testing the tool before committing to a paid tier. |
Semrush sells a small number of standard plans that scale by the number of projects, tracked keywords, results per report and how much historical data you can access. You choose monthly or annual billing, with annual offering a discount for committing for the year.
On top of the base plan sit paid add-ons - for example local SEO, agency tools or additional user seats - each charged separately. Because pricing is generally denominated in US dollars, the effective pound cost moves with the exchange rate, and a free trial or limited free account lets you test before paying.
The base plan is straightforward; the cost creeps up through add-ons and extra seats, which can collectively cost more than the subscription itself if a team piles them on. Choosing a tier above what you actually use - paying for project and keyword limits you never reach - is the other common overspend.
It is most cost-effective when you match the tier closely to your real usage, commit annually if your need is ongoing, and add only the modules you will genuinely use. For occasional, one-off research, a short paid month or the trial can be cheaper than a standing subscription.
Start on the lowest tier whose limits fit, and only step up when you actually hit them rather than pre-paying for headroom. Use the trial to confirm the tool earns its place, switch to annual billing once your usage is steady, and review add-ons and seats periodically to drop any you have stopped using.
Because SEO and marketing tools are priced very differently across providers, it is worth comparing the all-in cost - base plan plus the add-ons and seats you need - against rival platforms. A tool like FindPrices can help line up those totals so you pick the plan that truly fits.
FindPrices compares the exact product across retailers while you shop, so you only pay full price when it really is the best price.
Compare Pricing Now - It's FreeSemrush has tiered plans, so the monthly cost depends on which tier you choose and whether you add modules or extra seats. Pricing is generally set in US dollars, so the pound figure varies with the exchange rate - check the current rate for your chosen tier.
Yes, committing to an annual plan typically costs less per month than paying month to month. It makes sense once your usage is steady and ongoing; for short-term or one-off needs, monthly keeps you flexible.
They can significantly increase the total. Add-ons like local SEO, agency tools and additional user seats are charged on top of the base plan and can collectively exceed it, so only add the ones you will genuinely use.
Semrush offers a free trial and a limited free account that let you test core features before paying. They are useful for evaluating whether the tool fits your needs ahead of committing to a paid tier.
Match the tier to your real usage - projects, tracked keywords and reporting limits. Most growing businesses land on the mid tier, while freelancers often fit the entry plan and large agencies need the top tier; avoid paying for limits you will not reach.
Pick the lowest tier that fits, bill annually for steady use, trim unused add-ons and seats, and reconsider whether a short paid month covers one-off research. Comparing the all-in cost against rival tools also helps ensure you are not overpaying.
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