Cameo Prices: What a Personalized Celebrity Video Costs

Cameo is a marketplace where celebrities, athletes, reality stars and influencers record personalized video messages for fans. There's no single price - each talent sets their own rate, and Cameo adds a booking fee at checkout. The result is an enormous spread, from inexpensive micro-personalities to A-list names that run into the thousands.

Cameo price snapshot

What you're buying	Typical price	How Cameo compares
Up-and-coming / niche personality	$1 - $50 per video	Reality contestants, smaller influencers and rising names anchor the low end.
Mid-tier celebrity or athlete	$50 - $250 per video	Recognizable but not headline names; the most common bracket.
Well-known star	$250 - $1,000+ per video	Bigger names price steeply; some run well into four figures.
Cameo for Business	Higher than a personal shoutout	Commercial-use rights cost a multiple of the standard personal rate.
Live video call	Premium over a recorded video	A one-on-one live call costs more than a pre-recorded message from the same talent.
Booking fee	Added on top at checkout	A platform fee Cameo applies to the talent's rate; included in your total.

How Cameo prices work

On Cameo, each talent names their own price for a personalized video, and that figure is driven by their fame, demand and how often they fulfill requests. Cameo adds a service or booking fee on top at checkout, so the amount you pay is the talent's rate plus that fee.

Prices for the same person can move over time - a name will sometimes raise their rate as demand grows or lower it to clear a backlog. Commercial use through Cameo for Business and live video calls are priced separately and higher than a standard personal shoutout.

Where Cameo is a deal - and where it isn't

The value is strongest in the long tail: reality-TV personalities, niche athletes and rising creators often charge very little for a genuinely personal message, which makes a memorable gift cheap. The cost climbs fast for household names, where a single video can rival the price of a nice night out or more.

Business bookings are the priciest tier because they include rights to use the video in marketing, so a personal-use shoutout is far cheaper than the same talent's commercial rate.

How to pay less on Cameo

Search by category and sort by price to find a personality your recipient will recognize without paying for a top name - the difference between a famous star and a beloved niche figure can be dramatic. Watch for Cameo's seasonal promotions and sitewide discount codes, which appear around holidays and gifting peaks.

If a specific talent is just out of budget, check back, since individual rates change and some run limited-time price drops.

How to pay less at Cameo

• Sort talent by price and lean into niche or up-and-coming personalities - they often charge a fraction of a big name.
• Watch for sitewide promo codes and seasonal discounts, which Cameo runs around holidays and gifting peaks.
• Book a recorded video rather than a live call, since the call carries a premium for the same talent.
• Only pay for Cameo for Business rights if you genuinely need commercial use - a personal shoutout is far cheaper.
• Check a desired talent's rate periodically, as individuals raise or lower their price over time.
• Set a budget first, then browse within it - the price range across the platform is enormous.

Frequently asked questions

How much does a Cameo cost?

It ranges enormously because each talent sets their own price. Niche and rising personalities can be under $50, mid-tier names run roughly $50 to $250, and well-known stars often charge $250 to well over $1,000 per video, plus a booking fee.

Why does Cameo add a fee at checkout?

Cameo charges a booking or service fee on top of the talent's listed rate. Your total reflects the rate plus that platform fee, so the final number is higher than the price shown on a talent's profile.

Is Cameo for Business more expensive?

Yes. A business booking includes rights to use the video commercially, so it costs a multiple of the same talent's personal-shoutout rate. Only choose it if you need the video for marketing.

Does Cameo offer discounts?

Cameo runs seasonal promotions and sitewide discount codes, especially around major gifting holidays. Checking for an active code before booking can lower the cost of a shoutout.

Are Cameo live calls pricier than videos?

Generally yes. A one-on-one live video call costs more than a pre-recorded message from the same talent, so a recorded shoutout is the cheaper option if it meets your needs.

Do Cameo prices change?

They can. Individual talent adjust their rates based on demand and backlog, raising prices as they get busier or cutting them to clear requests, so the same person's price may differ if you check again later.